Growth Strategies Case Study

Pernod Ricard: The French Beverage (Wine and Spirits) Company's Growth Strategies

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Abstract:
Pernod Ricard is the world's third largest spirits and wine company behind Diageo and Allied Domecq. Its founder Chairman Ricard has transformed the French pastis business into a multinational wine and spirit maker by diversifying into other businesses like fruit juice manufacturing through a series of acquisitions. However, due to the declining profits and increasing debts, the company decided to focus on its core business, and began to divest its non-alcoholic operations since 2001. In 2004, Pernod Ricard was named the 'Best Company in Europe' by Global Finance magazine. In April 2005, the company announced a deal to buy Allied Domecq, which would transform Pernod Ricard into the second largest player in the industry.

Pedagogical Objectives:

• To highlight the growth strategies of Pernod Ricard over the decades
• To discuss the success of Pernod Ricard's acquisition of Allied Domecq and the prospects and challenges for the company.

Keywords : Pernod Ricard; Paul Ricard; Patrick Ricard; Growth strategies and diversification; Acquisition and merger; core business; Third largest wine and spirits company; Restructuring plan and divesting; Growth Strategies Case Study; Diageo and Allied Domecq fortune brands; Chivas Regal whisky; Wine and spirit industry; Loss-making businesses; Wine and spirits distribution; Ready to drink market, pastis maker; Constellation brands; Seagrams competitive bidding; Pernod-Allied merger; Challenges and opportunities

Contents : 
Evolution of Pernod Ricard
Growth Strategies
The Future
Pernod Ricard: Brands by Category
Pernod Ricard’s Major Acquisitions